Google AdWords is an online advertising service by Google to help advertisers or marketers to reach customers, Where advertisers want to pay for ads to display advertisements, products, services, and video content with Google network to web users.
Nowadays plenty of customers search Google which things offered by the advertisers with that only they visit their website or make some actions or conversions.
The Google AdWords system enables a budget and bit (price) for advertisers, they pay ads to each click by the user. The ad services are hugely focused on keywords.
Different types of ads format like text-based search, display, search network display, YouTube video, and mobile app. you have plenty of ways to reach your target customer with AdWords.
Search Network text-based ads, When the web user searches the Google with your relevant products and services you offer. The list of ads that appear above the organic listing is called search ads. For example, when a user searches for “Food restaurant” with that relative ads will be shown through the results. It has three parts: headline1, headline2, display URL and description text.
Display Network ads, when a user visits some websites or blog, they see ads in a lot of different places on the page, and in different measurements like an image is called display ads. Million of a website are available on the internet, advertisers may choose to display their ads in different formats to reach audiences across the world using a wide variety of targeting methods.
Search Network display, Your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network. With image, gif image, or some animation effects the ads will be shown.
Video ads, Whether you’re targeting travel, food, music or anymore else, you can choose your target audience based on demographics, interests, topics, and placements. When you have YouTube channel create a video and upload it your account and then use AdWords campaign to start your ad to upload video or related videos. video ad formats include TrueView in-stream ads, TrueView video discovery ads, and bumper ads.
App ads, Universal App Campaigns help you promote your app across Search, Play store, YouTube, Gmail, and the Google Display Network. TO start app type your ad text and locations. Google will design and build custom ads and make some changes later.
Shopping ads, Before you start shopping ad you must have Google Merchant Center accounts. By linking your Google AdWords and Merchant Center accounts, you will be able to surface your products directly to users through Shopping ads. Shopping ads include rich product information, such as product image, price, and merchant name, and use data attributes from the product information.