Once you have your niche, your product and your website up and running to promote that product, how do you go about it?
Many of the early internet marketers used newspaper ads (so-called webads) to draw potential customers to their website. These would consist of a punchy headline, a couple of sentences promoting benefits of their offer and a website link address. This was before the real boom in internet usage, so ads in newspapers were a very good way to reach the marketplace. You will still see these webads in newspapers even now. Many successful marketers use a range of ways to promote their products including via newspaper webads.
Other ways to advertise your products and services include Pay-Per-Click advertising and/or Search Engine Optimisation. However, these methods can be unpredictable and possibly expensive too. Solo Ads are an alternative to these which many are using today. It is a bit like a joint venture where someone with a product will Joint Venture with someone who owns a substantial list for the shared benefit of both parties. The difference with a solo ad is that the product owner will provide their ad to a list owner who will then email it to the contracted number of addresses from their list in exchange for a proportionate payment. The list owner will have no further interest in the transaction, so all the resulting business goes to the product owner. Apart from the purchases which may be made, it is a good way for the product owner to build his/her list with new quality names.
There are many people around the internet offering their lists for hire for the distribution of solo ads. Some of these are genuine, some are not. I would recommend using a reputable company such as “Udimi” (and others) as a source for finding quality sellers to provide this service for your business. As you are going to pay for this service you want to be sure that your ads are going to people who are likely to be interested in your offer and not just to a general list of tyre-kickers.
The solo ad itself should be very similar in layout and concept to the old newspaper ads. As they are delivered as an email, the subject line must be eye-catching and encourage the recipient to open the email. This is the equivalent of a headline and must have the same desired effect – to make the reader want to know more. If the subject line doesn’t get the reader to open the email then what is contained within the body of the email will never be read.
The solo ad has a lot of advantages over other forms of promotion, especially in the early stages of rolling out a new product. You will always have total control over expenditure and have real confidence that your ads are going to reach only interested people. The whole process is easy to set up and inexpensive. It is a good situation within which to test different headlines too. Writing the solo ad in the first place is probably the most skilled part of the operation and that can, of course, be outsourced if you wish. As with any project in internet marketing it will be necessary to set up a sequence of follow-up emails on an autoresponder to deal with the new additions to your list.