Advertisements are essentially a means of communication between a business and its potential customers. If an ad is able to provide some special value to the potential customers, it will be able to arouse their interest in the product, service or business opportunity that the advertiser is offering.
There are various ways to add value to your ads such as making them informative and interesting for the readers or viewers, or offering some discount coupons, financial incentives or schemes to the customers in order to deliver some tangible benefit to those who read the ad. Similarly, there is another way of adding more value to your ad campaign by linking it to additional information about your business proposal or opportunity.
An ad will always have space limitations and it cannot convey the entire message in detail. At the same time, an ad is meant to attract the attention of the readers, so a lot of space goes away in creating a headline or using a visual image that draws the readers’ attention. Usually, the ad itself cannot carry large chunks of information and details about the business that it is promoting.
For such readers who may be interested after seeing the ad, in knowing more about the business proposal, product or opportunity that the ad is promising, it is useful to provide them with a link that leads to more information and details. With the rising popularity of Internet, it has become easy to provide more information about your offered opportunity by way of creating your own website and providing the link to the readers.
Sometimes, your ad may also provide other relevant and informative links to the reader to support the idea or proposal of the ad only. It serves as an additional reinforcement on the potential customer’s mind. The customer may not be so much influenced by the message of the ad as he may be by another informative article that is supporting the same message indirectly.
In any case, the information that you can pack in your ad by way of text and links, the more value it holds for the reader. But at the same time, caution must be exercised to ensure that the central theme of the message is not lost in a flood of information. The customer cannot process too much information because of limited time and limited capacity of the mind. Therefore, even at your own website, the information must be presented in a concise and sharp manner. What can be said in a few words leaves the maximum impact on the mind of the reader.
Overall, relevant and useful information creates a compelling advertisement for your business, and delivers real value to the reader.