Advertising is telling the public about our product, service, skill or expertise.
It is basically about trying to sell something. Therefore, we are all marketers all the way.
Newspapers, magazines, radio and television are some of the conventional media platforms where one could place advert to create public awareness in order to sell something.
But these platforms are expensive, limited in reach and does not guarantee quick returns on our efforts.
Except the advert placed on hard copies of newspapers and magazines are also posted online, it makes no business sense for people or firm running a tight advert budget to use these conventional platforms.
On the other hand, online advertising will also not bring about quick returns on your efforts. Compared with conventional advertising platforms, placing advert online is cheap.
It also has a global reach with the entire world becoming the market where buyers and sellers meet to transact business.
Therefore, in a world with an estimated population of some seven billion people, selling our product or service is a big deal.
Conventional advertisers set aside huge budgets for adverts every year.
With the world going online, hard copies of newspapers and magazines are gradually dying.
It is costly to run conventional papers and magazines.
Specialized and general interest websites are emerging daily. Yes, some sites are dying, while others are being created. There are billions of sites offering one service, skill, expertise or product or the other.
For people or firms advertising online, the global nature and reach of most of the sites create a global market for them. This is good for their business.
Overtime, small, medium and big business owners, who make use of online platforms to place their adverts, will reap good returns.
Placing advert online is also not a guaranty for you to sell your product, skill, expertise, service or knowledge overnight. It is not a quick fixed issue.
Consistent, persistence, focus and determination are some of the attributes advertisers must strive to imbibe.
The social media has also added numerous benefits to potential online advertisers. Facebook, Twitter and LinkedIn are some of the top online platforms for advertisers to make good use of.
Facebook for instance has a global subscriber’s base of 1.59 billion users, followed by Twitter with millions of active users and LinkedIn also with millions of active subscribers.
This is a plus to the online advertising dream of people or firm who desire to sell their product, service, knowledge or skill to the entire world and make fortunes in return.