Return on Investment is measured on the basis of various objectives, depending on the Organization and its ultimate goal. Brand Awareness, Revenue, Customer Loyalty and Satisfaction are all potential basis for measuring ROI, but Social ROI, is truly the undisputed standout, because all the actions on social platforms create value.
By value, we don’t always mean Money. We are talking about all value-based objectives like creating a thriving brand, an entity for the company and a connection with the target audience.
So, read on, as we cover some of the simplest ways to increase ROI and conversions with the help of Social Media.
1) Generate Awareness –
Social media is your opportunity to introduce your brand to the world. It isn’t even expensive, and provides free outlets to connect with your target audience. It gives your brand the boost it needs, to be recognized and welcomed into the market. Use the platform to interact and drive engagement with new and potential customers.
2) Content is King –
Have you not heard this before? Make the customers WANT to share your material with others. Create beautiful content, and the advertising will be done by your viewers! Material can go viral very quickly today, so create content that is worthy of being shared. Use captivating captions, informative and optimized content and videos! Content marketing in India is raging right now, and if you haven’t already jumped on this bandwagon, you should.
3) Keep reminding them what you do –
You need to reach the point where the viewers know who you are and what you do. This is the stage where your actions could lead to conversions. Are you solving a problem? If yes, make it known. Show them how and why they need your brand. In between creating good content and generating awareness, you need to remind your viewers that your business has a purpose and could truly be of use of them.
There are so many tools available that could truly make it so much easier for you to manage all your social media handles, and you should be using them! These tools were created to help your brand succeed. If you get the Social marketing part right, it will reflect on you ROI. Some tools you could try out are Buffer, Market Me Suite and Constant Contact.
4) Target the right audience –
Social Media has people from all walks of life on it, and more often than not, someone who isn’t remotely interested in what your brand offers may come across your content. Two things could happen: (I) A conversion or (ii) Scroll down. You definitely wouldn’t prefer the latter. There are ways to control and prevent this from happening to some extent. Begin by identifying your audience and remember to tailor your content for the respective target audience. Social media platforms allow you to customize your ads and connect with the customers you’re looking for.
Moreover, social media tools help with further optimization. They can track what time of the day your target audience browses social media, thus making it easier to reach out to them.
Aside from these few simple ways, always remember to focus on creating a name for your brand. Increase Brand awareness and create strong connections with your target audience. Conversions and an increase in ROI, will follow.