When you’ve made the decision to sell For Sale by Owner, the
method in which you market your home is what makes the
difference. This is what’s going to bring prospective buyers to
your doorstep and eventually get it sold. Let me provide you a
summary of some basic marketing ideas that should help.
Upfront you’ll need a turnkey solution, it should be easy to
implement and simple in terms of advertising. One of the easiest
courses of action would be to run an ad in your local newspaper.
By running a simple yet descriptive small ad, this can be an
effective marketing strategy and yield positive results in a
short amount of time.
Generally, people looking to purchase real estate initially
look at the classified ads to discover what’s available.
Ultimately, this provides a good amount of exposure to
individuals as well as real estate professionals.
For most, successful marketing boils down to providing a
systematic awareness that, you have something to sell, and you
are able to get the word out on a consistent basis.
Obviously shoving a sign in the yard is the most basic techniques
you can do. It’s a simple strategy and you could just luck-up
and have your dreams answered by having some stop their car and
make you an offer on the spot.
This however usually does not happen and is generally not
enough. You’ll need to do more if you want to serious attempt at
marketing your home.
Another simple step is providing a highlight sheet; you should
consider it a must. I recommend making them in color. Having a
nice flyer with all of the pertinent information makes your home
easy to remember after a long day of looking at different homes,
and makes yours standout from the rest.
Keep them fresh and constantly available. Make at least fifty
to start if you live in a suburban area. If you live in a rural
area maybe less than that but be sure to keep a steady supply
available.
Selling your home by owner is not that complicated. It does
however take consistent action and a solid strategy.