It is often difficult when running a business to promote it to thousands of potential clients. So, how do you find new clients, or realistically, how do potential clients find you? With a little planning its possible for a business to show off what they have to offer and how they can be found.
Classified ads are usually small messages grouped together under a particular and specific heading such as:
• Accommodation,
• Announcements,
• Beauty,
• Education,
• Employment,
• Entertainment,
• Real Estate,
• Travel, and more.
They are positioned in a separate section of a journal, magazine or newspaper. It is not unusual to find these classified ads are a column wide with no graphics at all, but give information such as company name, website address, cell phone number, email address and a brief outline of what is being offered.
There is no doubt, although TV commercials continue to be somewhat popular, small and medium business owners can’t afford it. They usually reach viewers in a specific targeted area, but the numbers they reach are limited, compared to newspapers.
Nowadays there are many additional methods available to promote your business, methods like:
• Newspapers,
• Billboards,
• Social Media (Facebook and Twitter),
• Hoardings,
• Radio, and
• Television.
It is true with social media you can reach thousands of people around the world – but to do this well you need to post often and engage with your audience. Radio and television advertising is powerful and is used to promote a wide variety of goods and services. It can be effective within your country albeit more expensive than other forms of advertising.
Although many methods are available for promoting your business, newspapers are said to be best way to reach all sections of people.
Newspaper ads booking through online offer a variety of ads at affordable price. These are included…
1. Text Classified Ads which are:
• economical, and
• in a simple text form
Borders and block colored boxes are also available for text classified ads.
2. Display Classified Ads which give –
• great visibility and are larger ads than text classified ads, and as well
• graphics can be used.
3. Display Ads are –
• creative ads which use concepts as well as design
• more expensive than classified ads as the ad size is generally much larger
Display ads have the advantage of being able to be positioned anywhere you chose in the publication.
The cost of these ads depends on the:
• number of words and lines, and the
• size of the box.