Diverting potential customers’ attention from their destinations to your advertising is a challenging task. One of the best strategies to make your name and slogan really stick out is to animate them with the help of an LCD, or liquid crystal display, screen. You know the kind-you see them in Times Square selling Coke and outside bars selling beer. “That could be me!” you’re thinking. “That could be my business!”
Not so fast. You need to remember that, while all people might be created equal, all ad space certainly is not-and LCD screens are no exception. If you want to break into renting and leasing ad-player screens (known as “digital signage”) or just buy them yourself, there are a few things you should keep in mind.
Whether you’re buying a new screen or using digital signage to display your ad campaign, always assure yourself that the device in question is a truly industrial-grade LCD apparatus in good working order. Electronics that were built with office use in mind will be ill-suited for your purposes, and are prone to malfunction, costing you time and money. For instance, Citgo has had perennial technical difficulties with their ad players, even the most visible and expensive ones. Don’t let yourself get the same reputation! Invest in industrial LCDs that are heavily weather-proofed (taking into account the local climate), scratch resistant, and that have long lasting displays.
At the same time, however, don’t fail to take into account the different ways to make this market fit your budget, rather than the other way around. The most cost-effective method of implementing a digital signage today is generally considered to be stand-alone digital signage, which refers to LCD systems with integrated ad and media players. Since these do not network with other machines, they are generally more reliable and will certainly require less maintenance for the same level of performance.
But what if you don’t want to take out ad space outside? How can you make LCD technology work for you inside the workplace? If you simply want several panel PC display systems on your walls that will sing your business’s praises, you may still want to consider stand-alone digital signage, which will work just as well indoors as it does outdoors. Inside, though, you should also consider implementing LCD touch screen technology. With a few well-placed terminals, any visitor to your offices can easily navigate through the building, view your available products or services, and find their own answers without you lifting a finger.
Companies like Industrial Image Inc. provide quality LCD screens, Industrial LCD and Ad Player systems for all purposes. This technology exists to help you and your business flourish. LCD systems may be expensive, but they have the ability to revolutionize the way you operate. So be sure you don’t get left behind.