Somehow, if one logs in to his or her Facebook account, he or she can’t help but notice the portion dedicated to advertising. So you ask, is Facebook advertising free? If not, how much does it cost? But then again, every business aims to maximize profits and minimize cost. Of course, advertising belongs to the cost side. Hence, as much as possible, every business will look for the best advertising deal that can be described as “bang for the buck.”
So, is Facebook advertising free?
Since Facebook launched, it’s always absolutely free to create an account on it. However, advertising and promotion is a different story. Facebook ads are a paid service. If you are going to advertise your product, brand, company or site, you will spend a daily budget per campaign you made. It is up to you if you are going to use the cost per click or CPC service or pay per 1000 impressions.
If you are certain on what service you are going to take for your budget in every campaign you post, you can create an Ad for your business or product. Select your maximum bid per click if you decide to get CPC. Set your maximum daily campaign budget and the number of clicks or impression that you are willing to pay everyday. For instance you are paying for $0.50 per click and you have gained the new lead, you are apparently paying $5.00 per lead cost.
In Facebook advertising, small business can gain most of the leverage. They can also drive traffic for their own website for free by using the Facebook page. However, if you want to be visible in the streams of every users account, you have to advertise your product or services on Facebook. How are you going to do this?
Here are the simple tips on how to advertise on Facebook:
– Think on what product you are going to promote.
– Create your own account. If you are already in the Facebook, create your page for your product.
– Make a title of your Ad that can capture everyone’s eyes.
– Make the content of the Ad brief and concise. Make sure to make content relevant to what you offer.
– Put an image that are also appropriate with your product.
– Then choose the payment. It could be on CPC or Pay for impression. There is a default amount suggested by Facebook you can change it to lower or higher your bid in order to attract more Facebook users.
Going back, is Facebook advertising free for all its users? Well, all kinds of advertising are not entirely free. It involves some fees and other costs. But if you try to look at it, the amount of exposure you and your company or brand can get from just a simple Facebook ad is extremely high, which makes the fees relatively minimal compared to conventional advertising systems.
Since Facebook is a social media linking more than 800,000 people around the world, your advertisements can become viral to every Facebook users. Every time potential customers “like” your Facebook ad, it will become visible to all his friends who might as well “like” them. As a result, the rate of your popularity will soar exponentially. Bottom line is, asking “Is Facebook advertising free?” is a good start for a business to consider doing marketing online. Now that you know the options, it’s a good combination to go for free ad which is Business Page creation, and if you have the budget, add the paid option as well.