How to Use Christian Book Distributors for Mass Marketing

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Mass marketing is a strategy wherein the makers of the product do not take into consideration the segments in the market. Their target market becomes the whole and not just a segment. Usually mass marketing will only be successful if the target market for that certain product has a massive number when it comes to population count. It also means that it would be easier for like product to penetrate the market due to the large number of consumers. Typically, the products are produced in large quantities since it is for large consumptions.

Christian book distributors have a target market of Christian readers. The products sold by that specific type of distributor is not segmented but is still considered as specific. Here’s why: it is specific since Christians are just segment of the world’s population but general in the sense that there are still segments within the Christian community.

Thus the best example that can be given that uses mass marketing can be seen on distributors for Christian books. Christians are still the best mass market in the society today. Their percentage against the world’s total population is still considered as the highest. This would result to a greater or larger need for Christian products. Hence, the use of distributors of Christian books for mass marketing would be very effective.

Since the Christian population is still considered as highest in the society, then it would be possible for the Christian book distributors to attain the maximum exposure of product advertising. It would be easier to advertise the new product in the market since the target market’s number is larger. The use of television, radio and any other mediums will be very efficient since these are the kinds of medium that typically hit a larger consumer audience. Advertising will not only be limited to a specific place or even continent but it would be widespread throughout.

The use of distributors for Christian books for mass marketing can also be seen through their undifferentiated marketing or advertising strategy. The selling point of a Christian book distributor are faith and hope which would still be generally the same for all ages, sexes, or any other typical market segment present. Not only that these selling points are general in nature making it encompass the needs of the entire Christian community but also its appeal is very widespread as it concerns a person’s faith. This undifferentiated strategy adds up to their market and the consumer of their product. As you can see anyone can avail the product even non-Christians.

The use of Christian book distributors for mass marketing is very efficient since the distributors aim is leveraged more on the quantity of their consumers. Distributors for Christian books do not really concern themselves with the type (or quality) of people that buy their products. Their aim is to sell as much as they can since it is what would be beneficial to them. Their revenue depend on the number of people that buy their products and most especially spreading the Christian life as told on their products definitely depends on the number of people that read their materials.

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