Regardless of budget, business can effectively advertise online and drive targeted traffic without spending a fortune on advertising. One of the most popular and effective free online adverting methods is blogging. Learn to blog effectively and you will drive free and targeted traffic to your website as much and as often as you’d like.
If you are selling a product or a service, it is a good idea to have a blog as an attachment to your website. Have a link to it from your site and put up new content on it at least once a week. A blog is a great way to get more visitors to your site for a few different reasons. First of all, you can register at Pingomatic.com and have your blog pinged each time you make a new post. This means that your new page will be pinged to 20 different blog directories and this in its turn means more back links to your site and also a possibility of new visitors. Using a WordPress blog allows for automating the Pingomatic process. The search engines regularly visit these directories and when they see links to your site from them, your rankings will automatically increase.
Another advantage of having a blog as way of doing free internet business advertising is that you create a credibility and show visitors that you have a lot of knowledge and passion for the subjects related to your business. Blogging is an excellent strategy to put a face to your business name and website by the nature of human interaction on the blog. You can actually lead your blog visitors to your main website, choosing exactly where you take them. It’s great to get to write about something that is interesting for you and share your knowledge with others.
Apart from the Pingomatic process, you can also do social bookmarking each time you put up a blog post. The result is a lot of valuable backlinks as well as Internet users learning about your site. Create an account with some of the social bookmarking sites like Delicious and Digg and make it a habit to bookmark your new blog posts to them every now and then.
A blog is really a great tool for free internet business advertising and if you use it in a smart way it can really help you to boost the amount of visitors to your website and also have them coming back over and over again.