Building a Website for Content Based Advertising

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Have you been thinking about building a website for the purpose of earning revenue from content based ad programs, such as AdSense or Adbrite? If so, you’re in good company. There are thousands of internet marketers that earn comfortable livings just from content based ad revenues. As with any type of internet marketing, though, there are certain factors that you should consider, so that you maximize your revenue potential.

First, you should consider the popularity of your subject matter. You want to make sure that enough readers will be interested in your content to visit your website regularly. To determine this, you can use a tool like Wordtracker or AdWords Analyzer. This will not only tell you how popular a particular topic is, but also how many other websites on similar topics are competing for the same readers. A good website for making money from content based advertising will have a high level of interest (that is, a high number of people searching for keywords related to the subject matter) and a low number of competing websites. It can take a bit of work to find topics that fit this formula, but your effort will pay off in terms of increased traffic (and therefore, increased ad revenue).

The second thing you will want to consider is the placement of your context based ads within your web pages. You should determine this before you start building your website, so that you can place maximum focus on your ads and receive the highest number of clicks. The placement of your ads will depend on the types of ads that you will be displaying. If you will have banner ads on your site, you should place the ads at the top of each page. If you are using text based ads, you can either place them along the top, on a sidebar next to your content, or even within your content.

You may want to create a few different web pages with different ad placements to see which type of placement generates the most clicks. After you have had a few weeks to evaluate the performance of your ads, you will know which placement strategy earns you the most revenue.

The third thing you should consider is the look and feel of your ads. The text and link colors should complement the colors used in content portions of your website. This will make your website look more professional, and encourage more clicks because your ads will look like they are really a part of your website, instead of just being thrown in as an afterthought.

If you take these factors into consideration before you start building your website, you will have a better chance of earning a substantial revenue from the ads on your site. Not only that, but you’ll also have a professional looking website that will attract more traffic, which further increases your revenue from content based ads.

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