The internet is full of banner ads for every possible company and product you can imagine. Although many complain about the forms of advertising, there is not much difference in internet advertising and telemarketing phone calls to your home.
The interesting thing is however that web users prefer to be annoyed by internet ads over unexpected phone calls. This acceptance of ads has created a breeding ground for millions of pop-ups and banner ads on the internet. Sites use them individually or together, but some still wonder which is better for increased website traffic. Consumers have offered a response, perhaps not verbally, but with statistics of effectiveness.
Pop-ups are typically seen as annoying advertisements. Those that include blinking lights can even be hazardous to some users with certain medical conditions. They have been considered the most hated form of web advertising available. With pop-ups being so annoying however, consumers may wonder why they are still being used so frequently. The truth is that pop-ups are terribly aggravating, but they are indeed effective overall. For some crazy reason, there are millions of people who actually utilize them when they appear on their screen. This is partially due to many sites using pop-up ads as an excuse and reason for offering free services to site users. They will state that they must use these forms of ads in order to offer the site for free. Users, who don’t want to pay, but still want to use the site, will likely accept the excuse without question.
The trouble with pop-up ads these days are that there are many programs on a computer that will not allow pop-ups. This means that when a pop-up is meant to appear on your screen, your installed pop-up blocker program does not allow it to happen and instead blocks the advertisement from reaching you, the user. These programs are very effective most of the time and can cost advertisers a great deal of money if the ad is not reaching the intended target. Advertisers are now coming up with newly programmed pop-ups however that can bypass these blocker programs and still deliver the ads to your screen, whether you like it or not.
Banner ads began to appear on websites in response to the annoyance consumers felt from pop-ups. Advertisers thought that if banner ads were not as bothersome, they may offer even better results than the pop-up ads. Many websites began putting online ads in all available areas of their site. Upon doing so, they soon realized that although banner ads are not typically as bothersome as pop-ups, they are also not as effective. Advertisers began using banner ads less frequently. Many of the banner ads were not as noticeable as an aggressive pop-up ad right in the user’s line of vision. Some are off to the side of the screen and out of the direct eye contact.
Some advertisers would rather use banner ads when asked, because they seem more attractive to viewers. This may be more comfortable for the user, but it means something completely different to the advertiser. An advertiser wants their ad to be noticed, even at the user’s expense. They would rather annoy the user and get the ads noticed than the ads simply sit being unnoticed. In whole, advertisers were not seeing a large turnout with banner ads, and therefore many sites no longer use them for advertising purposes.
The answer to whether or not pop-ups or banner ads are best really lies with who you speak with. Consumers are more fond of banner ads than aggravating pop-up ads. Advertisers however, will tell you the exact opposite. They both have a place on the internet and their own group of fans. Advertisers will continue to replace banner ads with pop-ups because they are more effective. The power of the choice lies in the hands of the advertisers at this time and until users want to force them to change their ways, the advertisers will continue to support pop-ups over banner ads.