The global market is changing day in and day out. Every company is trying desperately to get an edge over its competitors. This sense of competition is heightened by the growing number of consumers. Advertising has become the modern day tool for these companies who are always looking to strengthen their client base. But before we proceed with advertising, one has to know what it stands for. In simple words advertising is nothing but the act of promoting one’s product in the market. Any kind of good commercial advertising should also be able to persuade hosts of customers to increase their consumption of a particular product.
Consumers of the present times are driven by brands. These brands managed to become household names primarily because of their advertising campaigns. Advertising has become the tried and tested formula that company’s use to create high demand for their manufactured products. Today advertising is being used by a number of sectors like religious groups, political parties, governmental agencies and many more. These organizations have realized the worth of promoting themselves to a larger population.
Advertising has its roots in ancient Egypt where people used to distribute wall posters, sales messages written on papyrus. With time these gave way to a more modern format of using billboards. In fact billboards are believed to be the starting point of product oriented advertising. Over the years this canon of promoting items through ads has been split into a number of groups. Here is a list of these branches or types of advertising. There are basically four basic kinds of advertising. These may be described as the following:
1) Print advertising: This is one of the earliest forms of advertising that people followed before the outbreak of electronic devices like radio, television etc. Print advertising is basically restricted to trade journals, magazines and newspapers. Newspapers are the biggest reason behind the ongoing popularity of print advertising.
2) Radio advertising: Radio was a favorable medium for promotion consumer goods until the invention of television sets.
3) Television: Television is considered to be the biggest medium of advertising. Television commercials help companies reach out to millions of consumers worldwide urging them to try out their products. One major characteristic about television advertisements is that it uses a jingle along with its visuals to grab the attention of consumers. In fact this television advertising has given birth to a new form of promotional strategy termed as infomercials. These infomercials are usually longer advertisements that try to convince buyers by showcasing demos. A standard infomercial starts with duration of five minutes, but may vary depending on the nature of the product.
4) Online advertising: Internet has become one of the best platforms for companies willing to advertise their products. Online advertising basically tries to convey marketing messages to draw the attention of netizens. The most common forms of internet advertising are email-marketing, online classifieds, social network advertising, banner advertisements, search engine advertising and the list just goes on and on.
There are also a number of other advertising tricks like billboards advertising, mobile-billboard marketing, covert advertising that continue to influence the minds of millions of buyers. All these advertising techniques are giving way to new genres of product marketing. Thus the future of advertising seems to be perfectly bright as more and more companies come up with their range of products. If you are having desire to find good advertising of your websites or products then you can get good help of Shri Sahu Services and Shri Sharma Services which will provide you good marketing of your site and products.