Advantages And Disadvantages Of Billboards In Advertising

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There is nothing more enjoyable than driving with your family. As you hit the road with your kids sitting near the window staring at the colorful environment they are seeing, you would probably feel more comfortable and relaxed.

The enjoyment and the happiness that was felt by your kids while you are driving are just enough to ease the tired feeling as you drive.

As you drive along the road, you might notice the titans of the advertising world because of their enormous sizes. They can be called as the giants of the modern roads. These giants are called the billboards.

Billboards come in sizes. Companies around the world use the technique of rising giant billboards to gain attraction. More attraction means more popularity that will definitely lead to more sales.

Most often, companies hire the most popular celebrity such as actors and actresses so that the influence of that person will be transferred to the product.

The technique is that to show to the public that their idol is using their product so the public must use it too. The billboards must also be more colorful so that it will be more attractive and catchy to the eyes of the motorist.

Advertising with billboards had been more and more popular as years go by. Billboards have been a part of the city’s roads and streets for a very long period of time. However, there are disadvantages of using billboards despite of the advantages they bring to the companies.

As said above, billboards usually come in sizes from the smallest to giants this makes the billboard more prone to collapsing whenever there is a typhoon. It is very dangerous because it might be blown away by the raging wind affecting the community nearby.

The billboard might collapse and fall to a residential area where there are people living. The dangerous scenario is that the massive weight of the billboard might crush a house in an instant killing more lives.

Car accidents are the usual thing in a city with crisscrossing roads as one car hits another in a head on collision. Billboards are sometimes the ones who are responsible for these accidents.

Billboards are made to be more attractive to gain the attention of the motorists. Because of this, motorists look at the billboards as an instinct ignoring the traffic lights or the cars around their cars. This scenario might cause a very serious accident and might take lives.

Because of the tall billboards, a man with a life so disappointing and lonely might climb up in the billboard to jump and end his life. This is called suicide. There are many cases in which people climb up the billboard to commit suicide.

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